When it comes designing websites, start-up companies are many times victim to the old saying that states “beauty is in the eye of the beholder.” Unlike large corporations who have in-house design teams, start-ups and small businesses are left to their own ill-equipped devices or left in the hands of an overseas design firm.
It generally takes a third party to point out a website’s physical and esthetic flaws. Sometimes it takes a few hundred of your dearest friends and colleagues to convince you that your website is ugly or worse, doesn’t functional as intended. An ugly or broken website can come in many shapes and sizes. It may have a horrendous color scheme, a nasty logo, outdated architecture, inappropriate images, spelling errors, or it just might be difficult to navigate and locate information. Forms may be broken or images replaced with large red Xs. Regardless, these ugly ducklings exist and they seem to be growing and living well past their intended lifecycle.
As a entrepreneur you need to listen to those around you and seek outsiders’ opinions. If someone you know and trust or even a prospective customer tells you your website has “issues”, it probably does need a refresh or a complete overhaul.
Seek outside help and seek it quickly. On the internet, you could be losing potential customers and sales every day without even knowing it.
About Rebecca GillRebecca Gill is founder of Web Savvy Marketing. She is a technmommy, Girl Scout cookie mom, and lover of WordPress. The diverse 9seeds team offers website design, organic SEO, social media marketing, and WordPress consulting.
